The best way for a business to increase its
sales is through telemarketing.
With telemarketing campaigns, a business can reach millions of prospects that
are using telephone. However, the biggest obstacle for the business is to set
up a facility where calling activities can be done effectively. Setting up a
calling facility as well as maintaining a team of sales representatives, is not
cheap by any means. For such a situation, a predictive dialing system could
prove to be an ideal solution.
A predictive dialer is a sophisticated
solution that makes use of a computer and a telephony system to dial out a list
of telephone numbers effectively. It can dial out numbers in such an automated
manner that it can predict the likelihood of the telephone user picking up that
call. Although, a little expensive solution, involving big onetime cost,
predictive dialer, in the long run, can level out the costs by enabling the
business to achieve better efficiency and productivity.
These days, with the advancement in
technology, some contact center solution providers even offer hosted predictive
dialing solutions. Hosted dialer is similar to predictive dialer, but is
available in the form of Software as a Service (SaaS) over the internet. With
SaaS predictive dialing solution, a business need not need to maintain the
dialing infrastructure, including servers and ISDN lines. Furthermore, a
business need not need to worry about maintaining and updating the dialer
system itself since it lies in the responsibility of the contact center
solution provider. Such hosted dialing system, indeed, can prove to a cost
effective solution.
One of the core features of a hosted
predictive dialer is its ability to provide call access to the sales agents
even if they are not at the facility. Sales agents, no matter where they are,
can connect to this system and proceed with their regular telemarketing
activity. All that the sales agents require is a computer, calling equipment,
and a simple internet connection to connect with the hosted system and perform
their duty. Furthermore, the hosted system, just like a native predictive
system, can effectively detect unproductive calls like an answering machine,
busy tone, fax tone, and so on. These features can certainly improve the
efficiency of the dialing process and productivity of the sales agents. The
system even has the ability to eliminate the National Do Not Call Registry numbers.
This indeed can eliminate unnecessary complaints and legal actions against the
business.
Effective telemarketing is the key to improve
sales, and intelligent dialing system can certainly put the telemarketing
efforts into high gear.
