GoPro cameras have come a long way in the last couple of years. Not only are they a lot smaller (my once "slick" HD Hero2 looks enormous compared to the new Hero4), but also the resolution they can record has finally reached full 30 fps 4K. Not bad considering I don't even own a 4K TV yet. Sure, there are phones that can record 4K, but not with the same versatility and control of an action camera. GoPros have actually recorded 4K (albeit only at 12 fps) since the Hero3, but it's taken until now to deliver a decent frame rate without severely compromising the (already medicore) battery life. This means the company has possibly reached something of a glass ceiling when it comes to its top-billing feature (resolution). Maybe we'll see 8K next year, or 4K at 60 fps, but I honestly feel most of us are a long way from either wanting, let alone needing that. So what's a camera company to do?
If you followed our announcement post for the Hero4 line, you'll know that the answer is: Add usability features. Though, I'd argue many might have been just as happy with a healthy boost in battery life instead of some new functions. Now that I've had a few weeks getting to know the new cameras (the Black and Silver additions at least; I've yet to try the new Hero base model), I actually think the killer feature isn't even on the most expensive camera GoPro makes; it's the touchscreen on the Silver.
Backing up a bit: For the uninitiated, GoPro used to have a simple "budget, mid-level and flagship" model range. These were called White, Silver and Black, and the feature set got better as you went up in price, but each model could always do everything the one below it could. The cameras all looked the same too (unless you looked real close), so you never felt cheap for rocking out with a White. At the same time, it meant you had to know which one you were taking with you if, like many, you had more than one camera (you gotta be able to shoot your ride from multiple angles now, right?). Recently, though, GoPro changed things up a bit, releasing a new "Hero" entry-level camera (note, no "4") while introducing the Hero4 in Silver and Black editions ($400 and $500, respectively). Another first was that the Black wasn't just the Silver with a few more features or camera modes. The Silver has a touchscreen display on the back, while the Black edition does not. This makes the Hero4 Silver much easier to use, and way more consumer friendly. The trade-off: There's no full 30 fps 4K (it tops out at 15 fps) if you want that screen.
Anyone who's used one of these cameras will know that the menu system has never been that great. It involves a lot of clicking, then often missing your option and having to go round again. It's gotten better with the Hero4, thanks to bringing another button into the mix -- but it's still more or less the same. Experienced users might be thinking, "Use the app; it's much easier." It is. But sometimes the WiFi doesn't connect, or you don't have/can't use your phone. There's also the remote, of course, but that costs an extra $80, and won't let you see your shot. The Silver's touchscreen, on the other hand, is always there, easy to use and doesn't suffer any lag (app users will know exactly what I'm on about). Not only did this camera suddenly get easier to use, but my video and photos are better because I can see what the camera is seeing so easily.
Smart Voip: James Potter
