Voice
broadcasting has proven itself as a major tool in promoting and advertising
a business. It allows your message to reach hundreds of people through their
phones in an easy and effective way. Easily available in the market, this
technology has become popular in promoting businesses. Marketing companies use
this technology to promote and sell their products and politicians use this to
conduct a campaign or win votes. It has made it possible to reach people within
a short period of time that in turns save energy and time.
On average you can expect to see about a 2%
return on the calls made by this technology. That may not seem like a huge
percentage but you need to think of it in terms of numbers. If your voice broadcasting system is
calling 100 people every minute in 5 minutes you may expect to see 20 people
get in touch with you for business. That is 10 to 20 customers that you didn't
have before, and you should think about it as getting two clients for every
minute. That is actually a great return on your venture. Voice broadcasting is
a unique technology that you can control the use of in any time zone. You can
program the system to adjust for time zones, which means that you can actually
increase your customer base to more of a national clientele. Moreover, if your
voice broadcasting system runs into calls that are busy or go unanswered it
will automatically reschedule the call to ensure that your potential customer
is reached.
For a campaign that leaves messages on
answering machines or voicemail, the numbers will be significantly lower,
because the prospect must have enough interest to write the callback number
down and then call it back, taking much more effort than simply "pressing
1" during a live message. These numbers are impossible for us to track,
since the calls back to the broadcaster don't utilize the broadcast system, but
marketers who use this method have informed us that the call back ratio is
probably one fourth to one third of the live transfer rate for a similar
message.
Many companies in the world are offering
broadcasting related programs. Any businessman can afford this service to run
his business successfully. Downloading, recording, saving calls and messages
are some of the main aspects of video broadcasting. Most companies normally
give introductory offers off certain number of phone calls for free. To get
this offer, the company will request the customer to fill out the online
application form that asks for some basic details to submit. Some trial
versions are also available and we can make use of these to know about the
product before purchasing to get some idea on their usage.
Voice
broadcasting is the best tool to boost the efficiency and output of a
business. Managers are relieved of the tension of making sure their employees
are doing the maximum number of calls per day. The no longer have to track each
of the contacts in the database of clients. The ideal team of well trained and
highly skillful sales executives will be effectively engaged in implementing
the objectives and decisions of business policy makers to draw in more business
rather than spending time calling customers. This software will take care of
dealing with the time wasting calls like no answers, busy, operator intercepts,
etc. It also allows an influx of hot leads onto the sales floor in minutes.
Thus getting this service will bring remarkable improvement in the efficiency
and productivity of sales and the employees will now be interacting with
persons who are interested in doing more business.
